Near Field Communication has been around for a long time, but its use is about to change. It essentially allows people to connect two physical objects together for example two toys, or a phone and kitchenware and these two, otherwise fairly boring objects will communicate to each other and perform some sort of action.
An ideal situation would be to have an NFC enabled phone and rub it up against a toy in a toy store. The two objects (phone & toy) would have to have an RFID chip built in. The phone would then perform some sort of action such as play a video, show more information, show what your friends have said about the toy or send it via Facebook as a virtual gift.
This technology creates limitless creative possibilities and while this might sound like a wet dream from a Sci-Fi film geek, it's actually possible to do this right now. RFID chips are becoming cheap and ubiquitous, just think of the Oyster card.
There is one crucial element missing and that is mainstream adoption from mobile phone manufacturers. However, this is about to change and it will start with the iPhone. Apple have apparently been shopping around for NFC manufacturers for some time and will include it in their next generation iPhone. As soon as Apple do this expect the rest of the tech world to catch on and before we know it, most phones will have this capability.
This wave could happen within 6-12 months and our capabilities as marketers, manufacturers and product designers are going to change drastically.
I can't wait for this! It's definitely going to make my job more interesting!
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Re-created by Claude Freise-Greene, this video shows us what London was really like 80 years ago, it's a strange thing to watch, amazing!
via Glue creative James Leigh and Andy Kinsella
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This wasn't supposed to be a blog for music, but this is an exception.
I am a very big music fan, I love most genres and every now and then I come across something pretty special. Duo David Byrne & Brian Eno's "Everything That Happens Will Happen Today" album is pretty special.
They recorded their first album "My Life in the Bush of Ghosts" in 1981 and went their separate ways until a dinner with friends in New York last year. The two had accumulated a lot of music, they had fined tuned their very separate talents and miraculously found themselves recording new songs.
The best way to describe the genre is electronic gospel.
It reminds of of a mix between Nick Cave and M. Ward, however that is probably not a good comparison as it's nearly midnight and any better comparison will require me staying up very late listening to hundreds of songs to come up with something better.
Perhaps you have a better idea, regardless try them out, have a listen to the track I'm posting in this... post.


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Dieter Rams was inspired by his father who was a carpenter and pursued a career in architecture. In 1955 he turned his eye to product design and joined Braun. He went on to create some of the worlds most functional, classic, timeless design pieces in the last century. This man truly gives Jonathan Ive a run for his money.
Mr. Rams introduced the idea of sustainable development in the 70's, this message is at the core of most product designers today.
Us Londoners are lucky enough to have this mans work exhibiting at the Design Museum until the 17th of November.
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This is a fascinating video featuring Tinker Hatfield, the man who invented the Nike Air.
It's amazing to see where people get their inspiration from and it proves that sometimes those from completely un-related fields can inject originality and fresh perspective into all areas of design and business.
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I recently stumbled across Michael Wolf and his work in Chicago on a project called The Transparent City. The Museum of Contemporary Photography, Columbia College Chicago invited Mr. Wolf to photograph the Chicago cityscape.
His photos can be very voyeuristic.
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Multi Touch is just the start, Panav Mistry and Media Labs from MIT have developed a mobile phone that can project itself on any surface, including your hand, a wall, a table or even your plane ticket to make calls, take pictures or even check flight times.
This technology is still in development and needs a lot of work, but if you want a glimpse into the future of what mobile technology will look like, check this TED video out. It's pretty amazing.
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